Calling All Creatives 2021: Show Windows Brief

Enter this year's CAC Competition

The 2021 Calling all Creatives competition will be in partnership with the RIBA, and the Coventry City of Culture and Coventry Business Improvement District – “The Show Windows”.

The show will be a platform to showcase and celebrate artists from across the UK. We aim to put on an inclusive installation to champion designers in Coventry’s city centre. 

We are calling all creatives; artists, designers, architects, students and makers to transform Coventry. As usual, our BAA Calling All Creatives competition has  two categories – Student & Professional, and we are welcoming entries from individuals, groups and practices. (and by Professionals, we mean anyone who is not a student!)

The Show Windows project is running for a 12 months period, with the BAA taking part in 2 of the 12 months. The  Coventry City of Culture have set out different themes within the year, with the BAA focusing on both November’s theme of Coventry in the World” and December’s “Light”.  The entries received will be judged on both themes to enable the winning entries to be displayed for the whole two months. 

The winning Student and Professional entry will be built towards the end of October and displayed during November and December 2021 at The Telegraph Hotel. 

The construction and material budget is £2000 for each category.


Please download the full brief with additional information and details: here



PROGRAMME: The Show Windows

ORGANISERS: The BAA are taking part in The Show Windows programme Co-produced by Coventry City of Culture Trust, Coventry Business Improvement District and RIBA West Midlands.

LOCATION: Telegraph Hotel157 Corporation St, Coventry CV1 1GU – A stylish mid-century hotel based in the former Telegraph building. 

CRITERIA: Entries must relate to both the themes of Coventry in the World & Light to be considered.

CONSTRUCTION: £2000 fee and construction budget per winner.

The contractor Fabric Design and Build will be building or assisting in the construction of the installations at the hotel as required.


Professional either as individuals or groups are invited to submit creative projects to be showcased. 

Student either as individuals or groups enrolled in UK or International schools and universities.

Coventry Telegraph Hotel | CDP


13th September 12pm Competition deadline

16th September Winners announced / awarded

16th – 4th October Development of winning proposal

4th October Final design sign off

11th – 26th October Construction of proposals

25th – 31st October Erection on site, 

November Opening TBC

November & December On show

Jan 2022 Installation removed


Telegraph opening date announced - Telegraph Hotel Coventry


Submitted via email to: baa@brumarchitecture 

Deadline: 12pm Monday 13th September


  • 2 A3 Pages (max) of Proposal 

Can include drawings, collages, images, photos / link to videos, photos of models. 

Entries must relate to Coventry in the World & Light to be considered.

  • 1 A3 Page (max) of Process – Optional 

To include materials, methods of construction and process images to help tell the story of how you produced this submission and developed your ideas. 

  • 1 A4 Description of Proposal

Description of your proposal, how it relates to the theme and how you intend for it to be constructed. (500 words max).

  • 1 A4 Overview Page with Headshot / Team Photo 

– Outline description of who you are and what you do. (Bio 250 words max).

– A short sentence on your thoughts about Coventry 2021 – this may be included in press & communications.

– Please include any social media tags / websites if applicable.

– Please also send the headshot images separately as well as inserted onto the page.


  • Total submission below 10mbs
  • Text: Arial Size 10
  • Email:
  • Email Subject Line: Calling All Creatives – The Show Windows – Student (or) Professional + Title of the Piece
  • Submission Deadline: 12pm Monday 13th September 2021



Please download the full brief with additional information and details: here


For further information please email:

The Birmingham Architectural Association is kindly supported by our patron Allermuir as well as our sponsors Allgood, Altro, Ibstock, Forster, Milliken, Reynaers, SKG Kitchen Gallery and Taylor Maxwell.

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